Last Friday we had none other than Bravo TV star Fredrik Eklund stop by our Premier Luncheon to talk to 200 Windermere agents and clients about his book, The Sell: The Secrets of Selling Anything to Anyone. Although he’s sold over $1.5 billion in real estate, it’s not the money that excites him; his true driving force has always been something entirely different. Intrigued? Read on to learn more about what motivates the number one real estate agent in New York City.

For Fredrik, it was a bit risky to write a book like this, but he wanted to be 100% honest regardless. He told us that, “people can sense authenticity, people can smell fake.” He believes that the more honestly you share yourself with the world, the more successful you’ll become. In the book he writes, “Success takes hard work, research, knowledge, and commitment, but the real victory…