Windermere Living – Spring 2019

The Spring 2019 issue of Windermere Living showcases rising talents in interior design, spring refresh strategies, easy brunch ideas for your next get together and a helpful houseplant guide.

Windermere Living is an exclusive listings magazine published by Windermere Real Estate. Read the online version by clicking on the image below.

Windermere Launches “All in, for you” Branding Campaign

Windermere Real Estate has officially launched a new branding campaign on the heels of the company’s brand refresh that was completed in 2018. The “All in, for you” campaign is the next step in bringing the refreshed Windermere brand to life by amplifying the company’s unique “why”.

Told, in part, through stories generated by actual Windermere agents, the “All in, for you” campaign sets out to illustrate Windermere’s unique culture, and what has drawn both agents and clients to it for nearly 50 years.

“We’re lucky to have a brand with such a rich legacy, but we have to continue to innovate and press forward,” said Windermere president, OB Jacobi. “The brand refresh that we did last year was part one of Windermere’s brand story; part two is about bringing our stories to life and showing our clients how we’re ‘all in’, for them.”

Development of the “All in, for you” campaign was led by Windermere Vice President of Marketing, Julie Dey, and Portland, OR-based global design firm, Ziba Design, whose clients include companies, such as FedEx, P&G, Adidas, REI, and Intel. Ziba started the year-long process by conducting interviews and holding focus groups with Windermere agents, franchise owners, and staff. They also interviewed past buyers and sellers to better understand the experience of working with a Windermere agent.

“We needed to speak directly with consumers to understand what people want, where real estate is headed, and the differentiated value that Windermere agents provide,” said Rob Wees, Creative Director at Ziba, adding, “Real estate is an infrequent, emotional, and complicated process. And every experience is so different.”

 

“In an era of technology and convenience, we wanted to show the public the real value of working with a Windermere agent—one that shows how compassion, expertise, advocacy and an over-commitment to service can help people through an incredibly important moment in their lives,” said Wees.

Components of the “All in, for you” campaign include TV, print, digital marketing, out-of-home advertising, and partnerships with key media companies to create unique content opportunities. To kick-off the campaign, TV ads will begin running March 21 in the Seattle market.

“While some real estate companies are telling what is essentially a technology story about ones and zeroes, our story is more about connecting humans with their dreams. And it’s a story we can’t wait to tell,” said Dey.

This post originally appeared on the Windermere.com Blog.

Local Market Update – March 2019

The spring home buying season started early this year. Open houses had increased attendance and bidding wars returned. After months of softening, home prices in most of the region jumped significantly from the prior month. With just one month of data, we’ll have to wait and see if this is the start of a longer upward trend.

Eastside

>>>Click image to view full report.

The Eastside was one area of King County that continued to see prices moderate. The median price of a single-family home on the Eastside was $900,000 in February, a drop of 5 percent from a year ago and down slightly from last month. However, supply here isn’t nearly enough to meet demand, a fact that most likely won’t change any time soon. Amazon’s latest expansion in Bellevue is expected to bring a significant wave of new employees to the city.

King County

>>>Click image to view full report.

The median single-family home in King County sold for $655,000 in February. While up slightly less than 1 percent year-over-year, it was an increase of $45,000 over January.  Southeast King County, which includes Kent, Renton and Auburn, saw the greatest gains with prices rising 4.5 percent over the previous year. While inventory has grown, it is less than half of the four to six months that is considered balanced.

Seattle

>>>Click image to view full report.

More inventory and low interest rates helped bring buyers back into the market. The median price of a single-family home in Seattle hit $730,000 in February, down 6 percent from a year ago, but up $18,500 from January. With just six weeks of available supply, Seattle continues to have the tightest inventory in the county. Seattle’s record development boom shows little signs of easing, so we can expect strong demand to continue.

Snohomish County

>>>Click image to view full report.

The median price of a single-family home in Snohomish County reached $474,947 in February. Although that is a 2 percent decrease from last year, it is $5,000 more than January. As buyers push outside of King County to search for more reasonably priced homes, Snohomish County continues to struggle to find enough inventory to meet growing demand.

Windermere Foundation: Celebrating 30 Years of Giving

Giving back has always been a big part of who we are at Windermere. In the early days of our company, it was pretty simple; we would see a need and help any way we could. But as we grew, we realized we could accomplish much more if we had a common purpose. That’s how the Windermere Foundation was born.

A big idea

We started with an idea that would give every Windermere agent the ability to make a difference. Housing is our business, so helping homeless families seemed like a natural fit. We later expanded that to include low-income families, with an emphasis on helping children.

Every time a home is sold

For the past 30 years, a portion of every Windermere agent’s commission has been donated to the Windermere Foundation. Having 100% participation gives us a common purpose and sends a powerful message about our commitment to the community.

Who we help

Last year alone we provided funding to more than 500 organizations throughout the Western U.S. Homeless shelters, food banks, schools, hospitals, community centers, parks; the list goes on. The main thing that they all have in common is a deep devotion to helping our neighbors in need.

How we help

Our agents have proven time and time again how committed they are to making their communities a better place to live. Their generosity funds backpacks full of food so school kids don’t go hungry on the weekends. They help keep families in their homes by covering housing costs. And their donations make sure the homeless are getting their most basic needs met, and the dignity that goes with it.

Thank you

If at any point during the past 30 years you’ve bought or sold a home using a Windermere agent, you are a part of the Windermere Foundation too, and you’ve helped make a positive difference in your community. And for that, we thank you on behalf of everyone at Windermere.

If you would like to learn more about the Windermere Foundation, please visit windermerefoundation.com.

This post originally appeared on the Windermere.com Blog. 

Home Seller Profits Hit 12-Year High

2018 was a milestone year.  According to the ATTOM Data Solutions 2018 U.S. Home Sales Report, home seller profits hit a12-year high – the highest level since 2006.

Our Market Ranked #3 in the Country

The Seattle/Bellevue/Tacoma area ranked #3 in seller return on investment for the entire country.  The remaining cities in the top five were all located in California.

While the local market has softened some since the beginning of the year, it’s still a great time to sell. Sales are up and there aren’t enough homes on the market to meet demand. Buyer interest is projected to be high throughout 2019.

Are you thinking about selling your home? Our brokers can provide you with a market analysis of homes that have recently sold in your neighborhood, and a plan for how you can get the best possible price for your property. Contact your Windermere realtor to get started!