5 Dangers of Overpricing a Home

It is still a great time to be a seller, but the local real estate market has begun to soften. With significant increases in inventory, buyers now have more choices and less sense of urgency. If you are thinking about selling your home, pricing it correctly the first time is critical. Here’s why:

  1. If you overprice your home, it won’t show up in some search results.

    Buyers search for homes using the parameters they desire. Price range is one of the most critical. If you set an unrealistic price of $850,000 for your home, all the buyers searching for homes up to $825,000 will fail to see your property in their search results.

  2. An overpriced home attracts the wrong buyer.

    An overpriced home will not compare favorably with the realistically-valued homes in a buyer’s price bracket. If your home is missing the amenities, square footage or other features of homes within the price range you’ve placed it in it won’t sell.

  3. Overpriced homes linger on the market and risk becoming “stale”.

    The interest in a home is always highest when the listing first hits the market. When an overpriced home goes unsold for a long period of time buyers often wonder what is wrong with the property. When a buyer moves on from a listing they rarely come back, even if you drop the price.

  4. You run the risk of getting less for your home than if you priced it correctly the first time.

    A Zillow study showed that homes that linger on the market tend to sell for significantly less than their listing price. When a home sits on the market for an extended period of time, buyers feel they have lots of room to negotiate.

  5. The longer your home remains on the market, the more expenses you incur.

    Every month your home goes unsold you put out money for mortgage payments, utilities and other home expenses that you will never recover.

 

Setting a realistic price for your home from the start is critical. If you’re thinking of selling, our highly trained experts at Windermere Real Estate can provide you with a comprehensive pricing analysis based on current market conditions.

Commute vs. Home Price Trade-Off: How Far Are You Willing To Drive?

Would you be willing to swap a longer commute time for a lower monthly mortgage payment? With prices of homes near city centers skyrocketing, many buyers are rethinking their priorities and choosing to “keep driving until they can afford it.”

Housing Search Trade-Off: Price vs. Commute Time

We examined active listing on the Northwest Multiple Listing Service and their drive-time proximity to downtown Seattle. Looking at homes within a 30-minute radius from downtown, the median home price was $1,612,500. Homes located within a 31 to 60-minute commute from downtown had a median price of $890,000–that’s 45 percent less. This means if you are willing to commute over an hour, the price of the average home in the area would be $1 million less than if you lived close to the city.

Search for Homes by Commute Time on Windermere.com

The Drive Time Search function on Windermere.com and our Windermere brokers’ websites allows you to customize the search criteria with your work address, time of day that you commute, and maximum amount of time you want to spend driving to and from work. The results will exclusively show homes for sale within your preferred drive time. 
Search By Drive Time
Are you ready to look for a home?
One of our qualified Windermere brokers can help you choose the right area, narrow down your criteria, and create a strategy for getting you the home you want at a price you can afford.

 

How Windermere Wins with Chinese Buyers

Chinese buyers continue to strongly influence our local market. 

According to a report by Chinese website Juwai, the Seattle/Eastside area is the #3 most popular choice in the U.S. for Chinese buyers behind Los Angeles and New York City.

Windermere specifically targets this lucrative market. 

  • Windermere properties are listed on the Chinese real estate website, Juwai, which has 2.6 million unique views per month from Chinese consumers who are searching purely for western properties.
  • Windermere properties are listed with Luxury Portfolio International, a prestigious real estate site with a fully-translated Mandarin language portal.
  • Windermere will have a prominent presence at the Luxury Property Show in Beijing, an invitation-only event hosting over 6,000 highly-targeted luxury home buyers in China.
  • Windermere targets local Chinese nationals and their families and colleagues through marketing in the Seattle Chinese Times. \

Windermere agents sell more luxury homes to Chinese buyers. 

Source: Sales in 2017 to Chinese buyers of residential homes in King County priced at $3 million or more. Created by Windermere Real Estate/East Inc. using NWMLS data, public records, and information from brokers. Information are estimates. Information was not verified or published by NWMLS.