Tag: Windermere Real Estate

Eastside Windermere Foundation Receives Bellevue Lifespring Wings Award

March 29, 2019

“Real estate transactions come and go but helping people goes on forever…”

This summarizes a cornerstone belief of Windermere’s culture. 30 years ago, we started the Windermere Foundation to propel this belief into action with the mission to support at-risk youth and members of our communities who are experiencing homelessness and difficult circumstances.

Lew Mason, the Managing Broker at our Yarrow Bay office and Eastside Windermere Foundation Coordinator, while receiving the third Bellevue LifeSpring Wings Award for outstanding community contribution.

We have been lucky enough to collaborate with over 500 organizations to facilitate this effort, including Bellevue LifeSpring. Last week we were honored to receive the third Bellevue LifeSpring Wings Award for outstanding community contribution, and we would like to take this as an opportunity to spread the word about this incredible organization.

Like the Windermere Foundation, Bellevue LifeSpring is committed to making our communities a better place to call “home.” A group of women first started the organization as Overlake Service League in 1911 to help break the cycle of poverty by providing basic needs for children in low-income families, which allowed them to focus on their education. They served Bellevue’s population of just over 150 by delivering food baskets, goats for milk, and seeds and farm equipment to plant and harvest food. During the Great Depression they also helped people find jobs.

Over a century and several population booms later, Bellevue LifeSpring’s methods and services have changed but their dedication to improving our community remains the same. Today, they partner with the Bellevue School District to provide food assistance to students, offer need-based scholarships for summer school and college, distribute vouchers for new back-to-school clothing at local merchants, and supply vouchers for year-round clothing needs at their thrift store, Thrift Culture.

We are so grateful to have Bellevue LifeSpring’s support and recognition with the Wings Award. We look forward to many more years of working together to build a better future for everyone. Find out more about Bellevue LifeSpring’s programs and how you can help here.

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Windermere Launches “All in, for you” Branding Campaign

March 21, 2019

Windermere Real Estate has officially launched a new branding campaign on the heels of the company’s brand refresh that was completed in 2018. The “All in, for you” campaign is the next step in bringing the refreshed Windermere brand to life by amplifying the company’s unique “why”.

Told, in part, through stories generated by actual Windermere agents, the “All in, for you” campaign sets out to illustrate Windermere’s unique culture, and what has drawn both agents and clients to it for nearly 50 years.

“We’re lucky to have a brand with such a rich legacy, but we have to continue to innovate and press forward,” said Windermere president, OB Jacobi. “The brand refresh that we did last year was part one of Windermere’s brand story; part two is about bringing our stories to life and showing our clients how we’re ‘all in’, for them.”

Development of the “All in, for you” campaign was led by Windermere Vice President of Marketing, Julie Dey, and Portland, OR-based global design firm, Ziba Design, whose clients include companies, such as FedEx, P&G, Adidas, REI, and Intel. Ziba started the year-long process by conducting interviews and holding focus groups with Windermere agents, franchise owners, and staff. They also interviewed past buyers and sellers to better understand the experience of working with a Windermere agent.

“We needed to speak directly with consumers to understand what people want, where real estate is headed, and the differentiated value that Windermere agents provide,” said Rob Wees, Creative Director at Ziba, adding, “Real estate is an infrequent, emotional, and complicated process. And every experience is so different.”

 

“In an era of technology and convenience, we wanted to show the public the real value of working with a Windermere agent—one that shows how compassion, expertise, advocacy and an over-commitment to service can help people through an incredibly important moment in their lives,” said Wees.

Components of the “All in, for you” campaign include TV, print, digital marketing, out-of-home advertising, and partnerships with key media companies to create unique content opportunities. To kick-off the campaign, TV ads will begin running March 21 in the Seattle market.

“While some real estate companies are telling what is essentially a technology story about ones and zeroes, our story is more about connecting humans with their dreams. And it’s a story we can’t wait to tell,” said Dey.

This post originally appeared on the Windermere.com Blog.

How Interest Rates Affect Buying Power

October 24, 2018

Whether you are thinking about buying or selling a home, interest rate trends are an important factor to consider. Mortgage interest rates have been rising and experts, including Windermere Chief Economist Matthew Gardner, predict that they will continue to increase in 2019.

Interest Rates and Buying Power

The chart below shows the impact rising interest rates would have if you planned to purchase a $675,000 home while keeping your principal and interest payments at $3,500 a month.

Every time interest rates increase by a quarter of a percent, your buying power decreases by about 3 percent.

What this means for buyers:

With prices moderating and interest rates slated to rise again, now is a good time to buy. If you’re betting on prices falling, you need to consider the strong possibility that an increase in interest rates would offset any potential price savings.

What this means for sellers:

Listing your home now means you will attract a larger buyer pool before interest rates rise.

Whether you’re thinking of buying or selling our brokers can provide you market data that will help you make the best decision for your circumstances.